JAMES J. GRECO – CHIEF EXECUTIVE OFFICER
Jim Greco is an industry consultant and investor in the food manufacturing and restaurant industries with more than 25 years’ experience as a senior executive specializing in growth and turnaround.
Greco most recently served as CEO at Newk’s, a next generation fast casual chain acquired by Sentinel Capital in 2014. He was engaged to lead the company to accelerated growth, and during his tenure the company grew 70%.
Prior to Newk’s, Greco served as CEO at Sbarro, one of the world’s leading Italian quick service chains with more than 1000 locations in 40 countries. He was recruited to provide leadership for the company’s turnaround.
In 2003, Greco partnered with Sun Capital to acquire Bruegger’s Enterprises and served as its chief executive officer until selling the company in 2011. While there he engineered a turnaround that resulted in a return on investment of 13 times, and in 2009, he received one of the industry’s highest honors – being named Operator of the Year by Nation’s Restaurant News.
From 1991 to 2002, Greco led two private label food manufacturing companies where he designed and executed strategic plans to revitalize and grow the businesses.
Greco began his career in the practice of law and holds a JD from the University of Miami and a BA in economics from Georgetown University.
KEVIN SHERMAN – PRESIDENT
Mr. Sherman has served as the Chief Executive Officer, managing the brand development of AquaBall Naturally Flavored Water since he joined the company in October 2012, and in 2017 accepted the role of President of True Drinks, Inc.
Prior to joining True Drinks, Mr. Sherman was the Vice President Strategy and Network Development and President of Retail for Bazi, Inc. He was instrumental in the development of Bazi’s All-Natural formula and spearheaded the concept of all-natural energy.
Mr. Sherman has a number years of management and consultive experience, working as the Senior Manager of Network Development for Product Partners, LLC. as well as the COO for Management Consulting Firm, Educational Leadership, Los Angeles.
DAN KERKER – CHIEF FINANCIAL OFFICER
Mr. Kerker has served as Chief Financial Officer, Treasurer and Secretary since joining the Company in March 2012.
Mr. Kerker has over 15 years of corporate finance experience. He spent seven years at Anheuser-Busch Sales of Los Angeles, where he served as Director of Finance and was responsible for all aspects of finance and administration, including budgeting, P&L management, internal and external audits, and contract administration in an organization with over $200 million in annual sales.
Prior to joining True Drinks, a private equity firm placed Mr. Kerker as interim Chief Executive Officer at two companies, where he was responsible for bringing the companies current on all audits and SEC filings, business plan development, and raising capital.
Mr. Kerker holds a M.B.A. with a concentration in Finance from UCLA’s Anderson School of Business, where he earned the Harold M. Williams Fellow for graduating at the top of his class, as well as the J. Fred Preston Award for Achievement in Finance.
ROBERT VAN BOERUM – CHIEF OPERATING OFFICER
Mr. Van Boerum initially joined the company in September 2012 and has since assumed the lead over Operations at True Drinks, Inc.
Mr. Van Boerum has over 15 years experience delivering innovative e-commerce and digital marketing solutions to small to mid-sized private and public companies. He spent 3 years as the CEO of a publicly traded technology company where he participated in the development of innovative signmaking and fab CNC technologies.
Prior to Mr. Van Boerum joining True Drinks, Inc. he provided technology and marketing consulting services to early stage public companies, assisting with capital raises and product development.
Mr. Van Boerum holds a M.B.A. from San Diego State University.
JEFF CULBERTSON – EXECUTIVE VICE PRESIDENT OF SALES
Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 as a sales representative and held such positions as senior customer business manager, regional vice president retail sales, and grocery business unit vice president sales. He has managed teams with over 280 people and revenue lines in excess of $5 billion. In his most recent vice president role, Culbertson oversaw the Albertsons National Customer Team for Kraft, successfully implementing a new sales model with the 3rdlargest grocer.