True Drinks Letter to Shareholders; Provides 2017 Revenue Guidance

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IRVINE, CA –(Marketwired – April 03, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU) releases a Letter to Shareholders from its CEO, Kevin Sherman.
“We found instead, that they first got the right people on the bus, the wrong people off the bus, and the right people in the right seats. And then they figured out where to drive it.” — Good to Great, Jim Collins
Dear Shareholders,
As we come to the close of the first quarter of 2017, I am pleased to share an update with you on the current status of True Drinks. Last year was a year of repositioning for True Drinks and AquaBall Naturally Flavored Water. In addition to introducing our new preservative-free formula of AquaBall and commencing production with Niagara Bottling and redesigning our bottle to increase efficiencies and allow entrance into the convenience store channel, we also revamped both our sales team and our sales strategy. The revamp of our sales team started with the hiring of our EVP of Sales, Jeff Culbertson, in Apri..

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Yahoo! Finance: TRUU News

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Copyright (c) 2017 Yahoo! Inc. All rights reserved.Latest Financial News for TRUU45http://finance.yahoo.com/q/h?s=TRUU
Yahoo! Finance: TRUU Newshttp://l.yimg.com/a/i/brand/purplelogo/uh/us/fin.gif144True Drinks Holdings, Inc. , makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today …5a40bc7e-6216-3edf-a935-238079b66f62http://finance.yahoo.com/news/true-drinks-raises-3-6-133000975.html?.tsrc=rss
Wed, 01 Mar 2017 13:30:00 UTCTrue Drinks Raises $3.6 Million to Fund 2017 Growth PlanTrue Drinks, Inc. , makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that food …c330af3a-eaa0-322d-9cc4-ec23c08959a6http://finance.yahoo.com/news/food-beverage-industry-veteran-james-133000868.html?.tsrc=rss
Tue, 28 Feb 2017 13:30:00 UTCFood and Beverage I..

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True Drinks Raises $3.6 Million to Fund 2017 Growth Plan

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IRVINE, CA–(Marketwired – March 01, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that the Company has raised $3.6 million to fund its 2017 growth plan.
True Drinks CFO Dan Kerker commented, “This financing enables True Drinks to execute our 2017 growth strategy with a focus on increasing distribution in the mainstream grocery and convenience store channels, heavily promoting the brand at retail to drive trial and brand awareness, and increasing our voice in the fight to end the trends of childhood obesity and juvenile diabetes.”
“We are pleased that our current directors and large shareholders took over 45% of our latest capital raise, signaling confidence in our business plan and current management,” added True Drinks CEO Kevin Sherman. “Redefining the future of innovation in the beverage space is sq..

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Food and Beverage Industry Veteran James J. Greco Joins True Drinks Board of Directors

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IRVINE, CA–(Marketwired – February 28, 2017) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that food and beverage industry veteran James J. Greco has joined its board of directors.
Mr. Greco has over 25 years of experience in the Quick Service Restaurants (QSR) sector, having served as CEO of Italian food chain Sbarro (1000 locations in 40 countries), Bruegger's Enterprises (300 locations in 26 U.S. states, DC and Canada) — where he was named Operator of the Year in 2009 by “Nation's Restaurant News” — and most recently, Newk's — a next generation fast-casual chain acquired by Sentinel Capital in 2014.
“True Drinks is uniquely positioned at this point in its history for accelerated growth with a proven product,” said Greco. “What attracted me to True Drinks is the combination of preservative-free, attractive ..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Change in Directors or Principal Officers

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

10-Feb-2017

Change in Directors or Principal Officers

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
True Drinks Holdings, Inc. (the “Company”) appointed James J. Greco to the Company's Board of Directors, effective February 6, 2017.

Mr. Greco, age 59, currently serves as President and Chief Executive Officer of Pilgrim Holdings, LLC, a position he has held since October 2001. Mr. Greco previously served as Chief Operating Officer of Newk's Franchise Company, LLC from July 2014 until October 2016, as well as President from January 2016 until October 2016. Prior to his time with Newk's Franchise Company, Mr. Greco served as the Chief Executive Officer and President of Sbarro LLC from January 2012 until O..

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True Drinks Update on Convenience Store Channel

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IRVINE, CA–(Marketwired – January 09, 2017) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today provided an update on the development of its distribution in the convenience store channel.
In June 2016, True Drinks introduced a new preservative-free formulation of AquaBall. Along with the change to a preservative-free formula which came with a change to a hot-fill bottling process, the AquaBall bottle was also changed. The new bottle was designed around feedback from both consumers and retailers. For our consumers, the new bottle now fits easily into cup holders, is easier for children to handle, and has a wider mouth and cap. For our retailers, our new bottle now fits into standard glide racks which has opened AquaBall up to the convenience store channel. With our prior bottle, AquaBall had very limited appeal in this channel. Since..

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True Drinks Update on DSD Network

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IRVINE, CA–(Marketwired – December 29, 2016) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announced an update on the development of its DSD network.
True Drinks has made great progress in building out its DSD (Direct Store Distribution) Network since the new preservative-free formulation of AquaBall was introduced to the market in June 2016. As of December 28, 2016, True Drinks has engaged over 75 DSD partners in 44 states. A number of these distributors will be receiving their first deliveries in the first quarter of 2017 as AquaBall hits the shelves of national and regional grocery and convenience chains during shelf resets.
Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, “As our national accounts team has been expanding our grocery and convenience distribution, our regional managers have been ..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Regulation FD Disclosure

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

15-Dec-2016

Regulation FD Disclosure

Item 7.01 Regulation FD Disclosure
On December 14, 2016, True Drinks Holdings, Inc. (the “Company”) began using the corporate presentation materials attached hereto as Exhibit 99.1. The Company may continue to use these materials from time to time in conversations with investors and analysts.

Item 9.01 Exhibits

See Exhibit Index.

Disclaimer

In accordance with General Instruction B.2 of Form 8-K, the information contained in Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1 attached hereto, shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information in Item 7.01 of this Current Report on Form 8-K shall not be incorporated by reference into any fil..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Other Events

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

13-Dec-2016

Other Events

Item 8.01 Other Events.
True Drinks Holdings, Inc. (the “Company”) today announced early sales results of the Company's new formulation of AquaBall at WinCo Foods stores. A copy of the Company's press release is attached hereto as Exhibit 99.1 and is incorporated by reference herein.

Item 9.01 Exhibits.

See Exhibit Index.

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Initial Sales of Zero-Preservative AquaBall Exceed Expectations

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IRVINE, CA–(Marketwired – December 13, 2016) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces early sales results of its new formulation of AquaBall at WinCo Foods stores.
True Drinks shipped its first shipments of its new preservative-free formula of AquaBall in June of 2016, and is now receiving the first view of sales information from stores carrying our new product. Per syndicated data, at WinCo Food stores, our sales were over 20 bottles per flavor per week, beating our initial expectation of 10 bottles per flavor per week by 100%. While dollar sales in the kids flavored water drinks category were generally down versus a year ago, AquaBall increased its dollar sales by 64% versus sales of the prior formulation a year ago.
Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, “WinCo Foods was one of th..

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