True Drinks Reports Continued Strong Growth for AquaBall(R)

By | Latest News

IRVINE, CA–(Marketwired – June 07, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today reported strong sales growth for AquaBall® for the 4-week period ending May 20, 2017.
According to Nielsen xAOC (expanded all outlets combined) sales data for the 4 weeks ending May 20, 2017, unit sales of AquaBall® Naturally Flavored Water increased 23.7% over the previous 4-week period. In the grocery channel, AquaBall has achieved an ACV (All Commodity Volume Percentage) of 16.1. ACV is a measure which shows that AquaBall® is available in grocery stores which account for 16.1% of the total revenues for grocery stores. This number is up 5.9% over the previous 4-week period. In terms of velocity, for the grocery channel for the 4 weeks ending May 20, 2017, sales of single bottles of AquaBall® Naturally Flavored Water were 8.0 bottl..

Read More

True Drinks Extends Disney Licensing Agreement for Major Entertainment Properties Through 2019

By | Latest News

IRVINE, CA–(Marketwired – May 22, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announced that the two companies are extending their strategic licensing agreement on similar terms for major Disney entertainment properties including Disney Princess, Disney Frozen, Disney Mickey Mouse & Friends, and Marvel Avengers through 2019.
The renewed licensing agreement extends True Drinks' rights to major Disney characters for an additional two years, running through March 31, 2019. True Drinks will continue to utilize Disney's kid-friendly characters on AquaBall packaging to market its healthy line of naturally flavored water to children.
“We are thrilled to extend our licensing agreement with Disney for an additional two years and proud to work with the Disney Consumer Products division on our shared mission to..

Read More

True Drinks Announces Record First Quarter Results

By | Latest News

IRVINE, CA–(Marketwired – May 16, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces its financial results for the first quarter of 2017.
Dan Kerker, Chief Financial Officer of True Drinks, commented, “The first quarter resulted in record first quarter revenue of over $1.5 million. This is a result of distribution gains for AquaBall at retail and the commencement of partnerships with distributors across the country. We look to build on this momentum heading into the second quarter. We have maintained gross margin in the high thirties, and we continue to work on making cost improvements to our packaging. Heading into the summer, we will continue to spend to promote AquaBall at our retailers and in our key markets.”
James Greco, Chief Executive Officer of True Drinks, added, “2017 is off to a solid start with..

Read More

True Drinks Appoints Food and Beverage Industry Veteran James J. Greco as CEO

By | Latest News

IRVINE, CA–(Marketwired – April 18, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce the appointment of food and beverage industry veteran James J. Greco as CEO.
Mr. Greco had previously been recruited directly by former CEO, Kevin Sherman and appointed as a Director of True Drinks on February 6, 2017. He will now take over day-to-day operations as the Company's CEO. Kevin Sherman will retain the role of President.
Kevin Sherman, President of True Drinks, commented, “As I mentioned in my March 31 letter to shareholders, the biggest challenge facing us was the ability to engage the countless opportunities before us. Having an accomplished and seasoned CEO with a significant track record of adding shareholder value on our team will provide me with the time to pursue these opportunities fully. My..

Read More

True Drinks Announces AquaBall 6-pack Distribution at Food Lion

By | Latest News

IRVINE, CA–(Marketwired – April 05, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce distribution of AquaBall 6-packs at Food Lion.
AquaBall is now available in 6-packs at all Food Lion locations in three flavors: fruit punch, berry frost, and grape. In addition to adding 6-packs on shelf, True Drinks is working hard to make consumers aware of the brand, marketing AquaBall with in-store kiosk entry points, coupons, product samples and placement in Food Lion's new items center, as well as placing ads in direct mail circulars and on mobile platforms.
Kevin Pruitt, Category Manager at Food Lion, commented, “Parents don't buy one bottle of water; they buy 24-packs of water or ten-packs of a juice drink. Multi-packs get AquaBall onto the playing field. True Drinks supports the brand, and, for ..

Read More

True Drinks Selected for Grocery Headquarters Trailblazer Award

By | Latest News

IRVINE, CA–(Marketwired – April 04, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce that it has been selected to receive Grocery Headquarters magazine's 2017 Beverage Category Trailblazer Award.
Grocery Headquarters' 2017 Beverage Category Trailblazer Awards recognize innovation within the beverage category and are designed to honor those companies and organizations that have had the most impact on the supermarket industry this year in this important and growing segment. Grocery retailers have pointed out that the increasingly-diverse and complicated beverage segment remain a backbone of the grocery store, producing strong sales and profits for the retailers. But they quickly add that the category is rapidly changing and they need to stay on top of trends to keep their consumers happy. W..

Read More

TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Regulation FD Disclosure, Financial Statements and Exhibits

By | Latest News

Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

Quotes & Info

Show all filings for TRUE DRINKS HOLDINGS, INC.
Form 8-K for TRUE DRINKS HOLDINGS, INC.

3-Apr-2017

Regulation FD Disclosure, Financial Statements and Exhibits

Item 7.01 Regulation FD Disclosure.
Kevin Sherman, Chief Executive Officer and Director of True Drinks Holdings, Inc. (the “Company”) today sent a letter to the Company's shareholders to provide an update on the Company's operations and plans for the remainder of the 2017 fiscal year (the “CEO Letter”). A copy of the CEO Letter is attached to this Current Report on Form 8-K as Exhibit 99.1.

In accordance with General Instruction B.2 for Form 8-K, the information in this Form 8-K, including Exhibit 99.1, shall not be deemed “filed” for purposes of
Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing..

Read More

True Drinks Letter to Shareholders; Provides 2017 Revenue Guidance

By | Latest News

IRVINE, CA –(Marketwired – April 03, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU) releases a Letter to Shareholders from its CEO, Kevin Sherman.
“We found instead, that they first got the right people on the bus, the wrong people off the bus, and the right people in the right seats. And then they figured out where to drive it.” — Good to Great, Jim Collins
Dear Shareholders,
As we come to the close of the first quarter of 2017, I am pleased to share an update with you on the current status of True Drinks. Last year was a year of repositioning for True Drinks and AquaBall Naturally Flavored Water. In addition to introducing our new preservative-free formula of AquaBall and commencing production with Niagara Bottling and redesigning our bottle to increase efficiencies and allow entrance into the convenience store channel, we also revamped both our sales team and our sales strategy. The revamp of our sales team started with the hiring of our EVP of Sales, Jeff Culbertson, in Apri..

Read More

Yahoo! Finance: TRUU News

By | Latest News

Copyright (c) 2017 Yahoo! Inc. All rights reserved.Latest Financial News for TRUU45http://finance.yahoo.com/q/h?s=TRUU
Yahoo! Finance: TRUU Newshttp://l.yimg.com/a/i/brand/purplelogo/uh/us/fin.gif144True Drinks Holdings, Inc. , makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today …5a40bc7e-6216-3edf-a935-238079b66f62http://finance.yahoo.com/news/true-drinks-raises-3-6-133000975.html?.tsrc=rss
Wed, 01 Mar 2017 13:30:00 UTCTrue Drinks Raises $3.6 Million to Fund 2017 Growth PlanTrue Drinks, Inc. , makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that food …c330af3a-eaa0-322d-9cc4-ec23c08959a6http://finance.yahoo.com/news/food-beverage-industry-veteran-james-133000868.html?.tsrc=rss
Tue, 28 Feb 2017 13:30:00 UTCFood and Beverage I..

Read More

True Drinks Raises $3.6 Million to Fund 2017 Growth Plan

By | Latest News

IRVINE, CA–(Marketwired – March 01, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that the Company has raised $3.6 million to fund its 2017 growth plan.
True Drinks CFO Dan Kerker commented, “This financing enables True Drinks to execute our 2017 growth strategy with a focus on increasing distribution in the mainstream grocery and convenience store channels, heavily promoting the brand at retail to drive trial and brand awareness, and increasing our voice in the fight to end the trends of childhood obesity and juvenile diabetes.”
“We are pleased that our current directors and large shareholders took over 45% of our latest capital raise, signaling confidence in our business plan and current management,” added True Drinks CEO Kevin Sherman. “Redefining the future of innovation in the beverage space is sq..

Read More