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Food and Beverage Industry Veteran James J. Greco Joins True Drinks Board of Directors

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IRVINE, CA–(Marketwired – February 28, 2017) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that food and beverage industry veteran James J. Greco has joined its board of directors.
Mr. Greco has over 25 years of experience in the Quick Service Restaurants (QSR) sector, having served as CEO of Italian food chain Sbarro (1000 locations in 40 countries), Bruegger's Enterprises (300 locations in 26 U.S. states, DC and Canada) — where he was named Operator of the Year in 2009 by “Nation's Restaurant News” — and most recently, Newk's — a next generation fast-casual chain acquired by Sentinel Capital in 2014.
“True Drinks is uniquely positioned at this point in its history for accelerated growth with a proven product,” said Greco. “What attracted me to True Drinks is the combination of preservative-free, attractive ..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Change in Directors or Principal Officers

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

10-Feb-2017

Change in Directors or Principal Officers

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
True Drinks Holdings, Inc. (the “Company”) appointed James J. Greco to the Company's Board of Directors, effective February 6, 2017.

Mr. Greco, age 59, currently serves as President and Chief Executive Officer of Pilgrim Holdings, LLC, a position he has held since October 2001. Mr. Greco previously served as Chief Operating Officer of Newk's Franchise Company, LLC from July 2014 until October 2016, as well as President from January 2016 until October 2016. Prior to his time with Newk's Franchise Company, Mr. Greco served as the Chief Executive Officer and President of Sbarro LLC from January 2012 until O..

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True Drinks Update on Convenience Store Channel

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IRVINE, CA–(Marketwired – January 09, 2017) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today provided an update on the development of its distribution in the convenience store channel.
In June 2016, True Drinks introduced a new preservative-free formulation of AquaBall. Along with the change to a preservative-free formula which came with a change to a hot-fill bottling process, the AquaBall bottle was also changed. The new bottle was designed around feedback from both consumers and retailers. For our consumers, the new bottle now fits easily into cup holders, is easier for children to handle, and has a wider mouth and cap. For our retailers, our new bottle now fits into standard glide racks which has opened AquaBall up to the convenience store channel. With our prior bottle, AquaBall had very limited appeal in this channel. Since..

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True Drinks Update on DSD Network

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IRVINE, CA–(Marketwired – December 29, 2016) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announced an update on the development of its DSD network.
True Drinks has made great progress in building out its DSD (Direct Store Distribution) Network since the new preservative-free formulation of AquaBall was introduced to the market in June 2016. As of December 28, 2016, True Drinks has engaged over 75 DSD partners in 44 states. A number of these distributors will be receiving their first deliveries in the first quarter of 2017 as AquaBall hits the shelves of national and regional grocery and convenience chains during shelf resets.
Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, “As our national accounts team has been expanding our grocery and convenience distribution, our regional managers have been ..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Regulation FD Disclosure

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

15-Dec-2016

Regulation FD Disclosure

Item 7.01 Regulation FD Disclosure
On December 14, 2016, True Drinks Holdings, Inc. (the “Company”) began using the corporate presentation materials attached hereto as Exhibit 99.1. The Company may continue to use these materials from time to time in conversations with investors and analysts.

Item 9.01 Exhibits

See Exhibit Index.

Disclaimer

In accordance with General Instruction B.2 of Form 8-K, the information contained in Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1 attached hereto, shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information in Item 7.01 of this Current Report on Form 8-K shall not be incorporated by reference into any fil..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Other Events

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

13-Dec-2016

Other Events

Item 8.01 Other Events.
True Drinks Holdings, Inc. (the “Company”) today announced early sales results of the Company's new formulation of AquaBall at WinCo Foods stores. A copy of the Company's press release is attached hereto as Exhibit 99.1 and is incorporated by reference herein.

Item 9.01 Exhibits.

See Exhibit Index.

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Initial Sales of Zero-Preservative AquaBall Exceed Expectations

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IRVINE, CA–(Marketwired – December 13, 2016) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces early sales results of its new formulation of AquaBall at WinCo Foods stores.
True Drinks shipped its first shipments of its new preservative-free formula of AquaBall in June of 2016, and is now receiving the first view of sales information from stores carrying our new product. Per syndicated data, at WinCo Food stores, our sales were over 20 bottles per flavor per week, beating our initial expectation of 10 bottles per flavor per week by 100%. While dollar sales in the kids flavored water drinks category were generally down versus a year ago, AquaBall increased its dollar sales by 64% versus sales of the prior formulation a year ago.
Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, “WinCo Foods was one of th..

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True Drinks Announces Q3'2016 Financial Results

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IRVINE, CA–(Marketwired – November 15, 2016) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces its financial results for the third quarter of 2016.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, “I've always believed that we are in the business of making a difference in the lives of children. We are seeing more and more news hitting the mainstream media regarding the passing of measures to tax soda and sugary beverages in various cities across the United States. AquaBall is sitting on the precipice of a perfect storm as the only zero sugar beverage on the market for children. With the growing epidemic of childhood obesity and diabetes, we are uniquely positioned to dominate the children's beverage category. The category is essentially rudderless with its offering of sugary beverages. Since th..

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True Drinks, Inc. EVP Jeff Culbertson blazes aggressive distribution and sales strategy for the remainder of 2016 and 2017

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IRVINE, CA–(Marketwired – October 25, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for AquaBall™ Naturally Flavored Water, today announced significant distribution gains since the launch of its preservative-free formula in June 2016.
EVP of Sales, Jeff Culbertson stated, “I have been with True Drinks for 6 months, and I can confidently state the company is headed for significant growth in 2017.” Mr. Culbertson arrived to True Drinks in April of 2016 and was tasked with restructuring the sales team and implementing an aggressive Go-To-Market Strategy. He has focused the sales team on expanding our reach in the grocery, convenience store, and mass channels and on continuing to build out and support our DSD (Direct Store Distribution) network. True Drinks has received an overwhelmingly positive response since the release of its preservative-free formula to the market. Mr. Culbertson and his team have added the fol..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Unregistered Sale of Equity Securities

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

14-Sep-2016

Unregistered Sale of Equity Securities

Item 3.02 Unregistered Sales of Equity Securities.
Between August 31, 2016 and September 13, 2016, True Drinks Holdings, Inc. (the “Company”) offered and sold a total of 13,400 shares of Series C Convertible Preferred Stock (the “Series C Preferred”) to accredited investors (the “Investors”) for gross proceeds of $1.34 million in connection with the Series C Offering previously disclosed by the Company in the Current Report on Form 8-K filed on April 19, 2016. As additional consideration, the Company issued five-year warrants (the “Warrants”) to the Investors to purchase an aggregate total of approximately 8.9 million shares of the Company's common stock, par value $0.001 per share (“Common Stock”), for $0.15 per share. The Company expects to use these proceeds for genera..

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