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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Unregistered Sale of Equity Securities

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

14-Sep-2016

Unregistered Sale of Equity Securities

Item 3.02 Unregistered Sales of Equity Securities.
Between August 31, 2016 and September 13, 2016, True Drinks Holdings, Inc. (the “Company”) offered and sold a total of 13,400 shares of Series C Convertible Preferred Stock (the “Series C Preferred”) to accredited investors (the “Investors”) for gross proceeds of $1.34 million in connection with the Series C Offering previously disclosed by the Company in the Current Report on Form 8-K filed on April 19, 2016. As additional consideration, the Company issued five-year warrants (the “Warrants”) to the Investors to purchase an aggregate total of approximately 8.9 million shares of the Company's common stock, par value $0.001 per share (“Common Stock”), for $0.15 per share. The Company expects to use these proceeds for genera..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Unregistered Sale of Equity Securities, Financial Statements and Exhib

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

Item 3.02 Unregistered Sales of Equity Securities.
On July 14, 2016, True Drinks Holdings, Inc. (the “Company”) and Red Beard Holdings, LLC (“Red Beard”) entered into an amendment to the Securities Purchase Agreement (the “Purchase Agreement Amendment”), first dated April 13, 2016 (the “Purchase Agreement”) and executed as a part of the Company's Series C Offering, the details of which were disclosed in the Company's Current Report on Form 8-K filed with the Securities and Exchange Commission on April 19, 2016. Pursuant to the terms and conditions of the Purchase Agreement Amendment, the Company and Red Beard agreed to modify the closing schedule for the remaining 25,000 shares of the Company's Series C Convertible Preferred Stock (“Remaining Shares”) to be purchased by the Purchasers (as defined in the Purchase Agreement). 10,000 of the Remaining Shares will now be purchased on or before July 15, 2016, with the final 15,000 Remai..

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True Drinks Announces the “Aquaball Pledge”

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IRVINE, CA–(Marketwired – June 15, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider and maker of children's beverage, AquaBall, today announced the launch of the AquaBall Pledge and Brand Ambassador program. These programs continue the Company's focus on educating, connecting and uniting parents in providing healthier options for children. AquaBall is leading the way by offering the only zero sugar, zero preservative, zero calorie children's beverage on the market.
The AquaBall Pledge is the launch of a national campaign encouraging children to make one healthy choice a day by reducing sugar in their diets. When a child 'Takes the AquaBall Pledge' they are joining in the battle against childhood obesity and diabetes and choosing healthier options. The children are sent a wristband, a coupon for a free AquaBall and merchandise. As they complete each month a new wristband is sent out to them, with a new color. Once they complete three month..

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True Drinks Launches Preservative-Free AquaBall

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IRVINE, CA–(Marketwired – May 18, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider and maker of the children's beverage AquaBall, today announced the commencement of production of its new preservative-free AquaBall™ Naturally Flavored Water. The Company also announced the launch of their new website at www.aquaballdrink.com.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, “Innovation is what we strive for as a Company. We have always wanted to remove the preservatives from AquaBall, and our partnership with Niagara Bottling has enabled us to do just that. The removal of preservatives clearly establishes AquaBall as the healthiest beverage in the category. We are also excited to announce that we will be introducing a new flavor, strawberry lemonade. Our new product will hit store shelves by the end of May.”
To clearly communicate the healthy characteristics of AquaBall, True Drinks has redesigned its website highlighting that AquaBall contai..

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Company's Director Purchases 400,000 Shares

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IRVINE, CA–(Marketwired – May 17, 2016) – True Drinks Holdings, Inc. (OTC PINK: TRUU) (the “Company”), a healthy beverage provider and maker of children's beverage, AquaBall, today announced that Scot Cohen, a member of the Company's board of directors, has purchased 400,000 shares of the Company in a private transaction.
“Scot is a proven leader and, not only has a track record of making great investments, but also understands how to create value,” said Kevin Sherman, CEO of True Drinks. “We are pleased to have Mr. Cohen on our board and as an investor in the Company.”
“I've been invested in the Company for more than two years and feel now is the best time to increase my stake,” said Cohen. “With Toba Capital's backing of the Company, the direction the Company's new leadership has taken, and the growing relationship with Niagara Bottling, it's an exciting time to be a shareholder. I am excited about the new preservative-free AquaBall which further distin..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 10-Q, Quarterly Report

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Form 10-Q for TRUE DRINKS HOLDINGS, INC.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
Forward-Looking Statements

This Quarterly Report on Form 10-Q contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. We intend to identify forward-looking statements in this report by using words such as “believes,” “intends,” “expects,” “may,” “will,” “should,” “plan,” “projected,” “contemplates,” “anticipates,” “estimates,” “predicts,” “potential,” “continue,” or similar terminology. These statements are based on our beliefs as well as assumptions we made using information currently available to us. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Because these statements reflect our current views concerning fut..

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True Drinks Announces Q1'2016 Financial Results

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IRVINE, CA–(Marketwired – May 16, 2016) – True Drinks, Inc. (OTC PINK: TRUU), makers of the zero-sugar, vitamin-enhanced AquaBall™ Naturally Flavored Water, today announces its financial results for the first quarter of 2016.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, “As I shared with you in my letter to shareholders a month ago, the first part of 2016 has been about refocusing our business as a truly entrepreneurial venture. We have secured an agreement for $5.0 million in financing, of which $2.5 million has been received, to support our marketing efforts and our expansion into new channels. We have also restructured our sales organization and fine-tuned our operations. Our first run of our new preservative-free formula of AquaBall with our new co-packer Niagara Bottling, LLC has begun, and we are eager to capitalize on the opportunities that our new product and our new relationship with Niagara provide.”
Dan Kerker, Chief Financial Officer of True Drinks, co..

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True Drinks Hires Vice President of Sales

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IRVINE, CA–(Marketwired – May 03, 2016) – True Drinks Holdings, Inc. (OTC PINK: TRUU), a healthy beverage provider and maker of children's beverage, AquaBall, today announced the hiring of veteran consumer packaged goods (CPG) executive, Jeff Culbertson, as the company's new Vice President of Sales.
Kevin Sherman, Chief Executive Officer of True Drinks, stated, “We are thrilled to have Jeff join the AquaBall team as our Vice President of Sales. His extensive experience in the CPG market and relationships with retailers is a critical addition to the executive team as we expand our market presence. Jeff also brings a wealth of knowledge of the Direct-Store-Distribution sales model and provides the additional energy and drive to push our sales to the next level. We have made significant changes in our sales structure in 2016. Jeff's attitude and energy will transform our entire sales team.”
Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 a..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Other Events, Financial Statements and Exhibits

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

15-Apr-2016

Other Events, Financial Statements and Exhibits

Item 7.01 Other Events
True Drinks Holdings, Inc. (the “Company”) today issued a press release providing a CEO update to shareholders. A copy of the Company's press release is attached to this Current Report on Form 8-K as Exhibit 99.1.

In accordance with General Instruction B.2 for Form 8-K, the information in this Form 8-K, including Exhibit 99.1, shall not be deemed filed for purposes of
Section 18 of the Securities Exchange Act of 1934, as amended (the Exchange Act), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 8.01 Other Events

See Item 7.01.

..

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