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True Drinks Appoints Food and Beverage Industry Veteran James J. Greco as CEO

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IRVINE, CA–(Marketwired – April 18, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce the appointment of food and beverage industry veteran James J. Greco as CEO.
Mr. Greco had previously been recruited directly by former CEO, Kevin Sherman and appointed as a Director of True Drinks on February 6, 2017. He will now take over day-to-day operations as the Company's CEO. Kevin Sherman will retain the role of President.
Kevin Sherman, President of True Drinks, commented, “As I mentioned in my March 31 letter to shareholders, the biggest challenge facing us was the ability to engage the countless opportunities before us. Having an accomplished and seasoned CEO with a significant track record of adding shareholder value on our team will provide me with the time to pursue these opportunities fully. My..

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True Drinks Announces AquaBall 6-pack Distribution at Food Lion

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IRVINE, CA–(Marketwired – April 05, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce distribution of AquaBall 6-packs at Food Lion.
AquaBall is now available in 6-packs at all Food Lion locations in three flavors: fruit punch, berry frost, and grape. In addition to adding 6-packs on shelf, True Drinks is working hard to make consumers aware of the brand, marketing AquaBall with in-store kiosk entry points, coupons, product samples and placement in Food Lion's new items center, as well as placing ads in direct mail circulars and on mobile platforms.
Kevin Pruitt, Category Manager at Food Lion, commented, “Parents don't buy one bottle of water; they buy 24-packs of water or ten-packs of a juice drink. Multi-packs get AquaBall onto the playing field. True Drinks supports the brand, and, for ..

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True Drinks Selected for Grocery Headquarters Trailblazer Award

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IRVINE, CA–(Marketwired – April 04, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, is pleased to announce that it has been selected to receive Grocery Headquarters magazine's 2017 Beverage Category Trailblazer Award.
Grocery Headquarters' 2017 Beverage Category Trailblazer Awards recognize innovation within the beverage category and are designed to honor those companies and organizations that have had the most impact on the supermarket industry this year in this important and growing segment. Grocery retailers have pointed out that the increasingly-diverse and complicated beverage segment remain a backbone of the grocery store, producing strong sales and profits for the retailers. But they quickly add that the category is rapidly changing and they need to stay on top of trends to keep their consumers happy. W..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Regulation FD Disclosure, Financial Statements and Exhibits

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

3-Apr-2017

Regulation FD Disclosure, Financial Statements and Exhibits

Item 7.01 Regulation FD Disclosure.
Kevin Sherman, Chief Executive Officer and Director of True Drinks Holdings, Inc. (the “Company”) today sent a letter to the Company's shareholders to provide an update on the Company's operations and plans for the remainder of the 2017 fiscal year (the “CEO Letter”). A copy of the CEO Letter is attached to this Current Report on Form 8-K as Exhibit 99.1.

In accordance with General Instruction B.2 for Form 8-K, the information in this Form 8-K, including Exhibit 99.1, shall not be deemed “filed” for purposes of
Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing..

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True Drinks Letter to Shareholders; Provides 2017 Revenue Guidance

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IRVINE, CA –(Marketwired – April 03, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU) releases a Letter to Shareholders from its CEO, Kevin Sherman.
“We found instead, that they first got the right people on the bus, the wrong people off the bus, and the right people in the right seats. And then they figured out where to drive it.” — Good to Great, Jim Collins
Dear Shareholders,
As we come to the close of the first quarter of 2017, I am pleased to share an update with you on the current status of True Drinks. Last year was a year of repositioning for True Drinks and AquaBall Naturally Flavored Water. In addition to introducing our new preservative-free formula of AquaBall and commencing production with Niagara Bottling and redesigning our bottle to increase efficiencies and allow entrance into the convenience store channel, we also revamped both our sales team and our sales strategy. The revamp of our sales team started with the hiring of our EVP of Sales, Jeff Culbertson, in Apri..

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Yahoo! Finance: TRUU News

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Copyright (c) 2017 Yahoo! Inc. All rights reserved.Latest Financial News for TRUU45http://finance.yahoo.com/q/h?s=TRUU
Yahoo! Finance: TRUU Newshttp://l.yimg.com/a/i/brand/purplelogo/uh/us/fin.gif144True Drinks Holdings, Inc. , makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today …5a40bc7e-6216-3edf-a935-238079b66f62http://finance.yahoo.com/news/true-drinks-raises-3-6-133000975.html?.tsrc=rss
Wed, 01 Mar 2017 13:30:00 UTCTrue Drinks Raises $3.6 Million to Fund 2017 Growth PlanTrue Drinks, Inc. , makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that food …c330af3a-eaa0-322d-9cc4-ec23c08959a6http://finance.yahoo.com/news/food-beverage-industry-veteran-james-133000868.html?.tsrc=rss
Tue, 28 Feb 2017 13:30:00 UTCFood and Beverage I..

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True Drinks Raises $3.6 Million to Fund 2017 Growth Plan

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IRVINE, CA–(Marketwired – March 01, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that the Company has raised $3.6 million to fund its 2017 growth plan.
True Drinks CFO Dan Kerker commented, “This financing enables True Drinks to execute our 2017 growth strategy with a focus on increasing distribution in the mainstream grocery and convenience store channels, heavily promoting the brand at retail to drive trial and brand awareness, and increasing our voice in the fight to end the trends of childhood obesity and juvenile diabetes.”
“We are pleased that our current directors and large shareholders took over 45% of our latest capital raise, signaling confidence in our business plan and current management,” added True Drinks CEO Kevin Sherman. “Redefining the future of innovation in the beverage space is sq..

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Food and Beverage Industry Veteran James J. Greco Joins True Drinks Board of Directors

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IRVINE, CA–(Marketwired – February 28, 2017) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, announced today that food and beverage industry veteran James J. Greco has joined its board of directors.
Mr. Greco has over 25 years of experience in the Quick Service Restaurants (QSR) sector, having served as CEO of Italian food chain Sbarro (1000 locations in 40 countries), Bruegger's Enterprises (300 locations in 26 U.S. states, DC and Canada) — where he was named Operator of the Year in 2009 by “Nation's Restaurant News” — and most recently, Newk's — a next generation fast-casual chain acquired by Sentinel Capital in 2014.
“True Drinks is uniquely positioned at this point in its history for accelerated growth with a proven product,” said Greco. “What attracted me to True Drinks is the combination of preservative-free, attractive ..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Change in Directors or Principal Officers

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

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Form 8-K for TRUE DRINKS HOLDINGS, INC.

10-Feb-2017

Change in Directors or Principal Officers

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
True Drinks Holdings, Inc. (the “Company”) appointed James J. Greco to the Company's Board of Directors, effective February 6, 2017.

Mr. Greco, age 59, currently serves as President and Chief Executive Officer of Pilgrim Holdings, LLC, a position he has held since October 2001. Mr. Greco previously served as Chief Operating Officer of Newk's Franchise Company, LLC from July 2014 until October 2016, as well as President from January 2016 until October 2016. Prior to his time with Newk's Franchise Company, Mr. Greco served as the Chief Executive Officer and President of Sbarro LLC from January 2012 until O..

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True Drinks Update on Convenience Store Channel

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IRVINE, CA–(Marketwired – January 09, 2017) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today provided an update on the development of its distribution in the convenience store channel.
In June 2016, True Drinks introduced a new preservative-free formulation of AquaBall. Along with the change to a preservative-free formula which came with a change to a hot-fill bottling process, the AquaBall bottle was also changed. The new bottle was designed around feedback from both consumers and retailers. For our consumers, the new bottle now fits easily into cup holders, is easier for children to handle, and has a wider mouth and cap. For our retailers, our new bottle now fits into standard glide racks which has opened AquaBall up to the convenience store channel. With our prior bottle, AquaBall had very limited appeal in this channel. Since..

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