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September 2017

True Drinks Provides Management Update

By | IR, Latest News

IRVINE, CA–(Marketwired – September 26, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children’s beverage on the market and Bazi® All Natural Energy drink, today provided an update for the year ending December 31, 2017.

Over the past 15 months, True Drinks has made significant improvements to its products, its management team, and its operating systems. Included among these changes are the switch in contract manufacturers to Niagara Bottling which lowered our packing costs, the change to a hot-fill production line which allowed us to remove preservatives from our product, the addition of a new sales team with years of experience at Kraft Foods, and the recruitment of a new CEO with demonstrated success heading food and foodservice companies. As a result, revenue has increased over 250% in the first half of 2017 compared to the comparable period last year.

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