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June 2017

True Drinks Reports Continued Strong Growth for AquaBall(R)

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IRVINE, CA–(Marketwired – June 07, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today reported strong sales growth for AquaBall® for the 4-week period ending May 20, 2017.
According to Nielsen xAOC (expanded all outlets combined) sales data for the 4 weeks ending May 20, 2017, unit sales of AquaBall® Naturally Flavored Water increased 23.7% over the previous 4-week period. In the grocery channel, AquaBall has achieved an ACV (All Commodity Volume Percentage) of 16.1. ACV is a measure which shows that AquaBall® is available in grocery stores which account for 16.1% of the total revenues for grocery stores. This number is up 5.9% over the previous 4-week period. In terms of velocity, for the grocery channel for the 4 weeks ending May 20, 2017, sales of single bottles of AquaBall® Naturally Flavored Water were 8.0 bottl..

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