Monthly Archives

May 2017

True Drinks Extends Disney Licensing Agreement for Major Entertainment Properties Through 2019

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IRVINE, CA–(Marketwired – May 22, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announced that the two companies are extending their strategic licensing agreement on similar terms for major Disney entertainment properties including Disney Princess, Disney Frozen, Disney Mickey Mouse & Friends, and Marvel Avengers through 2019.
The renewed licensing agreement extends True Drinks' rights to major Disney characters for an additional two years, running through March 31, 2019. True Drinks will continue to utilize Disney's kid-friendly characters on AquaBall packaging to market its healthy line of naturally flavored water to children.
“We are thrilled to extend our licensing agreement with Disney for an additional two years and proud to work with the Disney Consumer Products division on our shared mission to..

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True Drinks Announces Record First Quarter Results

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IRVINE, CA–(Marketwired – May 16, 2017) – True Drinks Holdings, Inc. (OTC PINK: TRUU), makers of AquaBall® Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces its financial results for the first quarter of 2017.
Dan Kerker, Chief Financial Officer of True Drinks, commented, “The first quarter resulted in record first quarter revenue of over $1.5 million. This is a result of distribution gains for AquaBall at retail and the commencement of partnerships with distributors across the country. We look to build on this momentum heading into the second quarter. We have maintained gross margin in the high thirties, and we continue to work on making cost improvements to our packaging. Heading into the summer, we will continue to spend to promote AquaBall at our retailers and in our key markets.”
James Greco, Chief Executive Officer of True Drinks, added, “2017 is off to a solid start with..

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