Monthly Archives

December 2016

True Drinks Update on DSD Network

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IRVINE, CA–(Marketwired – December 29, 2016) – True Drinks, Inc. (OTC PINK: TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announced an update on the development of its DSD network.
True Drinks has made great progress in building out its DSD (Direct Store Distribution) Network since the new preservative-free formulation of AquaBall was introduced to the market in June 2016. As of December 28, 2016, True Drinks has engaged over 75 DSD partners in 44 states. A number of these distributors will be receiving their first deliveries in the first quarter of 2017 as AquaBall hits the shelves of national and regional grocery and convenience chains during shelf resets.
Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, “As our national accounts team has been expanding our grocery and convenience distribution, our regional managers have been ..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Regulation FD Disclosure

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

Quotes & Info

Show all filings for TRUE DRINKS HOLDINGS, INC.
Form 8-K for TRUE DRINKS HOLDINGS, INC.

15-Dec-2016

Regulation FD Disclosure

Item 7.01 Regulation FD Disclosure
On December 14, 2016, True Drinks Holdings, Inc. (the “Company”) began using the corporate presentation materials attached hereto as Exhibit 99.1. The Company may continue to use these materials from time to time in conversations with investors and analysts.

Item 9.01 Exhibits

See Exhibit Index.

Disclaimer

In accordance with General Instruction B.2 of Form 8-K, the information contained in Item 7.01 of this Current Report on Form 8-K, including Exhibit 99.1 attached hereto, shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information in Item 7.01 of this Current Report on Form 8-K shall not be incorporated by reference into any fil..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 8-K, Other Events

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Summary of TRUE DRINKS HOLDINGS, INC. – Yahoo! Finance

Quotes & Info

Show all filings for TRUE DRINKS HOLDINGS, INC.
Form 8-K for TRUE DRINKS HOLDINGS, INC.

13-Dec-2016

Other Events

Item 8.01 Other Events.
True Drinks Holdings, Inc. (the “Company”) today announced early sales results of the Company's new formulation of AquaBall at WinCo Foods stores. A copy of the Company's press release is attached hereto as Exhibit 99.1 and is incorporated by reference herein.

Item 9.01 Exhibits.

See Exhibit Index.

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Initial Sales of Zero-Preservative AquaBall Exceed Expectations

By | Latest News

IRVINE, CA–(Marketwired – December 13, 2016) – True Drinks, Inc. (TRUU), makers of AquaBall™ Naturally Flavored Water, the healthiest children's beverage on the market with no sugar, preservatives, calories, or artificial flavors, today announces early sales results of its new formulation of AquaBall at WinCo Foods stores.
True Drinks shipped its first shipments of its new preservative-free formula of AquaBall in June of 2016, and is now receiving the first view of sales information from stores carrying our new product. Per syndicated data, at WinCo Food stores, our sales were over 20 bottles per flavor per week, beating our initial expectation of 10 bottles per flavor per week by 100%. While dollar sales in the kids flavored water drinks category were generally down versus a year ago, AquaBall increased its dollar sales by 64% versus sales of the prior formulation a year ago.
Jeff Culbertson, Executive Vice President of Sales of True Drinks, commented, “WinCo Foods was one of th..

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