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October 2016

True Drinks, Inc. EVP Jeff Culbertson blazes aggressive distribution and sales strategy for the remainder of 2016 and 2017

By | Latest News

IRVINE, CA–(Marketwired – October 25, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider with licensing agreements with Disney and Marvel for AquaBall™ Naturally Flavored Water, today announced significant distribution gains since the launch of its preservative-free formula in June 2016.
EVP of Sales, Jeff Culbertson stated, “I have been with True Drinks for 6 months, and I can confidently state the company is headed for significant growth in 2017.” Mr. Culbertson arrived to True Drinks in April of 2016 and was tasked with restructuring the sales team and implementing an aggressive Go-To-Market Strategy. He has focused the sales team on expanding our reach in the grocery, convenience store, and mass channels and on continuing to build out and support our DSD (Direct Store Distribution) network. True Drinks has received an overwhelmingly positive response since the release of its preservative-free formula to the market. Mr. Culbertson and his team have added the fol..

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