Monthly Archives

May 2016

True Drinks Launches Preservative-Free AquaBall

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IRVINE, CA–(Marketwired – May 18, 2016) – True Drinks Holdings, Inc. (TRUU), a healthy beverage provider and maker of the children's beverage AquaBall, today announced the commencement of production of its new preservative-free AquaBall™ Naturally Flavored Water. The Company also announced the launch of their new website at www.aquaballdrink.com.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, “Innovation is what we strive for as a Company. We have always wanted to remove the preservatives from AquaBall, and our partnership with Niagara Bottling has enabled us to do just that. The removal of preservatives clearly establishes AquaBall as the healthiest beverage in the category. We are also excited to announce that we will be introducing a new flavor, strawberry lemonade. Our new product will hit store shelves by the end of May.”
To clearly communicate the healthy characteristics of AquaBall, True Drinks has redesigned its website highlighting that AquaBall contai..

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Company's Director Purchases 400,000 Shares

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IRVINE, CA–(Marketwired – May 17, 2016) – True Drinks Holdings, Inc. (OTC PINK: TRUU) (the “Company”), a healthy beverage provider and maker of children's beverage, AquaBall, today announced that Scot Cohen, a member of the Company's board of directors, has purchased 400,000 shares of the Company in a private transaction.
“Scot is a proven leader and, not only has a track record of making great investments, but also understands how to create value,” said Kevin Sherman, CEO of True Drinks. “We are pleased to have Mr. Cohen on our board and as an investor in the Company.”
“I've been invested in the Company for more than two years and feel now is the best time to increase my stake,” said Cohen. “With Toba Capital's backing of the Company, the direction the Company's new leadership has taken, and the growing relationship with Niagara Bottling, it's an exciting time to be a shareholder. I am excited about the new preservative-free AquaBall which further distin..

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TRUE DRINKS HOLDINGS, INC. Files SEC form 10-Q, Quarterly Report

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Form 10-Q for TRUE DRINKS HOLDINGS, INC.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
Forward-Looking Statements

This Quarterly Report on Form 10-Q contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934, as amended. We intend to identify forward-looking statements in this report by using words such as “believes,” “intends,” “expects,” “may,” “will,” “should,” “plan,” “projected,” “contemplates,” “anticipates,” “estimates,” “predicts,” “potential,” “continue,” or similar terminology. These statements are based on our beliefs as well as assumptions we made using information currently available to us. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. Because these statements reflect our current views concerning fut..

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True Drinks Announces Q1'2016 Financial Results

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IRVINE, CA–(Marketwired – May 16, 2016) – True Drinks, Inc. (OTC PINK: TRUU), makers of the zero-sugar, vitamin-enhanced AquaBall™ Naturally Flavored Water, today announces its financial results for the first quarter of 2016.
Kevin Sherman, Chief Executive Officer of True Drinks, commented, “As I shared with you in my letter to shareholders a month ago, the first part of 2016 has been about refocusing our business as a truly entrepreneurial venture. We have secured an agreement for $5.0 million in financing, of which $2.5 million has been received, to support our marketing efforts and our expansion into new channels. We have also restructured our sales organization and fine-tuned our operations. Our first run of our new preservative-free formula of AquaBall with our new co-packer Niagara Bottling, LLC has begun, and we are eager to capitalize on the opportunities that our new product and our new relationship with Niagara provide.”
Dan Kerker, Chief Financial Officer of True Drinks, co..

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True Drinks Hires Vice President of Sales

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IRVINE, CA–(Marketwired – May 03, 2016) – True Drinks Holdings, Inc. (OTC PINK: TRUU), a healthy beverage provider and maker of children's beverage, AquaBall, today announced the hiring of veteran consumer packaged goods (CPG) executive, Jeff Culbertson, as the company's new Vice President of Sales.
Kevin Sherman, Chief Executive Officer of True Drinks, stated, “We are thrilled to have Jeff join the AquaBall team as our Vice President of Sales. His extensive experience in the CPG market and relationships with retailers is a critical addition to the executive team as we expand our market presence. Jeff also brings a wealth of knowledge of the Direct-Store-Distribution sales model and provides the additional energy and drive to push our sales to the next level. We have made significant changes in our sales structure in 2016. Jeff's attitude and energy will transform our entire sales team.”
Mr. Culbertson spent over 20 years with Kraft Heinz Company, having begun in 1992 a..

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